AstroPay Partners with Innovate Group to Strengthen Shopify Plus Ecosystem in Argentina

AstroPay has entered into a strategic partnership with Innovate Group, one of the few certified Shopify Plus agencies in Argentina, to bring additional value and benefits to Shopify merchants operating in the country. The collaboration is part of AstroPay’s broader partner strategy to work closely with leading Shopify Plus agencies and support their merchant portfolios with localized and high performance payment solutions.

AstroPay’s integration with Shopify has been live for some time, enabling merchants to seamlessly activate AstroPay as a payment method within their checkout. Through this new partnership, Innovate Group will recommend and support AstroPay’s solution within its client base, helping brands diversify payment methods and optimize checkout performance.

In Argentina, many eCommerce merchants continue to rely heavily on traditional card payments, which can impact approval rates and overall conversion. By incorporating AstroPay’s wallet ecosystem and local acquiring capabilities into their payment mix, Shopify and Shopify Plus brands can offer more localized alternatives tailored to consumer preferences.

“Partnering with AstroPay allows us to expand the payment options available to our Shopify Plus clients and support them with solutions that are better adapted to the local market,” said Maximiliano Moriconi, Head of Marketing & Partnerships at Innovate Group. “This collaboration gives our merchants more flexibility and tools to improve their checkout experience.”

Merchants onboarded through Innovate Group will be eligible for a 0 percent fee promotional period on AstroPay transactions during their first three months, subject to activation timelines.

“Our Shopify integration has been live and supporting merchants for some time. By partnering with leading Shopify Plus agencies like Innovate Group, we strengthen our partner led distribution model and ensure more high growth brands can easily access our wallet and payment infrastructure,” said Alex Bukstein Commercial Director at AstroPay.

As digital commerce in Argentina continues to evolve, AstroPay remains focused on building strong ecosystem partnerships that help merchants improve conversion, diversify payments, and scale with confidence.

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